State unveils 'Pure Michigan' auto license plates


Associated Press

A new license plate featuring the “Pure Michigan” tourism logo was introduced in Lansing Monday.

LANSING (AP) — New Michigan license plates will make drivers ambassadors of the state’s tourism charm, as the popular “Pure Michigan” logo is added to both standard and specialty plates.

The main plate is staying white with blue letters and numbers. But now it says Pure Michigan instead of just “Michigan” and links to the state’s travel website rather than the state government site.

There also is a blue wave at the bottom signifying Michigan’s status as a Great Lakes state. The current standard plate was unveiled in 2007.

“We’re going to put Pure Michigan on the road,...

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