August 30, 2013 | Vol. 94, No. 204

Red Devils join National Dairy Council focus on drinking chocolate milk

IRONWOOD — Football players at Luther L. Wright High School in Ironwood are drinking something different after games as part of the “Rethink Your Drink” campaign through the National Dairy Council.

Pat Krause/Daily Globe photo
THE IRONWOOD Red Devil football team poses with their milk mustaches recently, because the team is participating in the “Rethink Your Drink” campaign through the National Dairy Council. Players will replace water and sports drinks with chocolate milk after football games this fall. Team members include, first row, Matt Dary, Jon Clemens, Charlie Gotta, Ian Sackett, Ryan Tibaldo and Shawn Pertile; second row, Shane Buckley, Ryan Broemer, Zach Turner, Desmond Sackmann, Nick Merritt, Elliot Gudgeon and Zach Morrison; third row, Dylan Neil, Devon DeRosso, Jesse Carroll, James Giannunzio, Brett Ossanna, Zachary Combs and Jordan Luoma; fourth row, Jared Sobolewski, Brady Stefonich, Denver Sharrow, Jacob DiGiorgio, Adam Mackey, Austin Backlund and Dan Freeman; fifth row, coaches Dan Niemi, Pete Auvinen, Phil Watson, Ryan Niemi, John Lorenson and Casey Hamen. The Red Devils open their season tonight at Hurley.

Instead of water, juice or sports beverages, players are drinking chocolate milk.

“Each year different grants are available in different areas and this year we received a grant from the National Dairy Council,” Mary Hampston, school district food service director, said. “It’s a good connection between the kids and the program, because milk is so good for them. It’s been proven that it is a better recovery drink than anything else.”

After every game, players will be given chocolate milk, and according to Hampston, the campaign has been successful so far.

“They really like it,” Hampston said. “I have some asking for more milk. It’s really cool to see.”

In the future, Hampston would like to see the program continue with other sports.

“We wanted to start off the year with this, we went with football first, but grants can be written for other sports as well,” Hampston said. “Our first home game, we’re going to have prizes for the crowd through the grant and other things, so it’s really neat. I hope to have this continue with other sports.”