Bessemer's new brand unveiled

By RALPH ANSAMI

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BESSEMER - After unveiling Bessemer's new branding logo Thursday evening, city officials explained how they might use it.

The logo could represent a new beginning for the city, along with Bessemer's revised master plan, said Mayor Kathy Whitburn.

The logo, with the BE in Bessemer framed by its towering bluffs, was well received by about 75 people who attended the Big Reveal unveiling ceremony at a new pop-up business called Lily Trout Art and Design on Sophie Street.

"Many minds came together for this," Whitburn said, spurred by Charly Loper, the...