The Daily Globe - Serving Gogebic, Iron and Ontonagon Counties

GCC cosmetology program reveals new, improved branding

 

April 19, 2019

Bryan Hellios/Daily Globe

CHRISTINE KAROW, left, Laura Erickson, her son Isaac, Nicole Hocking and Felicity Salchert take part in the unveiling event on Thursday at Gogebic Community College.

By BRYAN HELLIOS

bhellios@yourdailyglobe.com

IRONWOOD - GCC Cosmetology unveiled its branding strategy at a Thursday afternoon celebration held at Gogebic Community College.

Invitees gathered around students holding balloons as instructors Nicole Hocking and Laura Erickson ripped off a plastic covering to reveal the program's new name, "The Cosmetology Academy - Creative Careers."

Erickson, instructor at the academy, said the cosmetology program has never had a brand.

"It was time to give us our own identity," she said.

She compared the previous name of the program to a plain package of...



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