The Daily Globe - Serving Gogebic, Iron and Ontonagon Counties

GCC cosmetology program reveals new, improved branding

 

April 19, 2019

Bryan Hellios/Daily Globe

CHRISTINE KAROW, left, Laura Erickson, her son Isaac, Nicole Hocking and Felicity Salchert take part in the unveiling event on Thursday at Gogebic Community College.

By BRYAN HELLIOS

[email protected]

IRONWOOD - GCC Cosmetology unveiled its branding strategy at a Thursday afternoon celebration held at Gogebic Community College.

Invitees gathered around students holding balloons as instructors Nicole Hocking and Laura Erickson ripped off a plastic covering to reveal the program's new name, "The Cosmetology Academy - Creative Careers."

Erickson, instructor at the academy, said the cosmetology program has never had a brand.

"It was time to give us our own identity," she said.

She compared the previous name of the program to a plain package of...



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