GCC cosmetology program reveals new, improved branding
April 19, 2019
By BRYAN HELLIOS
IRONWOOD - GCC Cosmetology unveiled its branding strategy at a Thursday afternoon celebration held at Gogebic Community College.
Invitees gathered around students holding balloons as instructors Nicole Hocking and Laura Erickson ripped off a plastic covering to reveal the program's new name, "The Cosmetology Academy - Creative Careers."
Erickson, instructor at the academy, said the cosmetology program has never had a brand.
"It was time to give us our own identity," she said.
She compared the previous name of the program to a plain package of...