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Hurley K-12 rebranding committee approves logo


July 12, 2019

Bryan Hellios/Daily Globe

HURLEY'S NEW Northstars logo uses an "H" which is similar to 1949 state basketball champion John Tocci's letterman sweater hanging over the commons.


Hurley - A new logo for the Hurley Northstars was chosen during a rebranding committee meeting Tuesday evening held at Hurley K-12 School.

Kevin Genisot, district administrator for the school, said 38 students on the committee narrowed down 36 citizen generated submissions. The group chose a logo which incorporated the letter "H" using font similar to the letterman sweater from 1949.

"The one that the committee voted on was the old nostalgic type of blockage," he said, adding the new logo brings back some of the history of the school.

The bold block style of the H is accented by a bright star near the right side of the letter. Genisot said the original submission is hand-drawn and the school has brought in an artist to design it in digital form.

Many different variations of the letter have been used over the years, Genisot said, the most recent being the "wavy H."

The school will be able to use both styles of the letter, but he said the one the committee chose will be sent to all the schools in Hurley's conference area.

"Most college teams, high school teams and professional teams all have a variation of their logos in some regard," he said.

In the past, the school didn't have a process for groups to approve their apparel. Going forward, Genisot said school organizations can submit a sketch or drawing depicting the desired H variant they wish to use and the administration could approve it.

He said the school has previously approved four different font styles and a book is being produced to keep those cataloged for future generations to use.

"There are some really cool ones for baseball hats, or winter hats," he said.

Geniost said the "kids were fired-up" and had "rich discussions" about what they liked and what they didn't like about each logo.

"They (the students) were committed to it and wanted to be a part of the history of picking it," he said.


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